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The Importance of a ‘Great’ Business Card

Posted June 9, 2014 by admin - 0 Comments

Business cards are inexpensive, yet act as powerful tools in introducing yourself and what you do, when networking and making new connections. They serve as mini-resumes that can be dispensed to anyone, anywhere at anytime.


Still important in the digital age?

Many people think that in the digital age, the need or importance of business cards has declined, however the truth is quite the opposite. Business cards are so much more than the exchange of contact information. They are a tangible, self-expressive, physical token that you can give to people to break the ice and make a good first impression. And let’s face it; nothing sounds more silly and impersonal than saying, “Add me on Facebook”.


Breaking the ice

Giving your business card to potential customers and other prospects is the easiest and most pain-free method for breaking the ice in new relationships. The act of giving someone your card is a very unobtrusive means of self-promotion. It doesn’t come off as aggressive, spammy or like you are trying to sell them something. And for this reason people on the receiving end of business cards readily accept them.


What should it say?

There is much debate on what information should be included on ones business card. I usually only recommend including; your name, phone number, email, website and the title of your business. Sometimes less is more. People really don’t want to (and probably won’t) read your life story. It will look cluttered and the essential information can get lost. A smart and creative design should hint at what business you’re in.


What does a business card say beyond its text?

As media pioneer Marshall McLuhan stated; “the medium is the message”. While the information on business cards is crucial, how they look and feel is arguably even more so. In some instances ‘the book is judged by its cover’ and this is one. Design, font, stock and ink, all matter. The cards appearance should relate to your business or show off your assets. Creative cards usually enthrall people. Do you have a window cleaning business? Why not get your cards designed to look like a dirty window and have them printed on clear plastic? The options for design and stock are endless. A good designer will be a creative out of the box thinker that can help make your card stand out from the crowd and give your an edge.


We wanted our cards to stand out by being different and to leave an impression with a humorous saying on them. You don’t often see a folded business card, so right away you notice they are out of the ordinary. Then we creatively used the first two letters of our business name to blend into a humorous or cute sentence created with the flap. Once the fold is opened the name of the business and pertinent information is displayed.


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We wanted our cards to stand out by being different and to leave an impression with a humorous saying on them. You don’t often see a folded business card, so right away you notice they are out of the ordinary. Then we creatively used the first two letters of our business name to blend into a humorous or cute sentence created with the flap. Once the fold is opened the name of the business and pertinent information is displayed.


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More examples of creative and well thought out business cards can be found at the bottom of this note.


Summary

Business cards are an easy way to break the ice and open the lines to new relationships. For the price, it is one of the best marketing and networking tools you can have, as long as it is done right. Be sure to have a design that is unique, stands out and that relates to your business. Try to keep the text to a minimal. Aim for essential info only, the recipient can find out more by checking out your website or sending you an email. At the end of the day the main purpose of your card is to leave a positive and lasting first impression on whomever you give it to.


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More examples of creative and eye catching cards below


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The Studio is a Toronto based creative firm providing solutions to your design, photography, web development and digital media needs.

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